Pay Per Click – PPC

Let us tell you something about Internet Advertising

There are different types of Internet Advertising, among them we can find: Display Ads, Social Media Ads, Search Engine Marketing (SEM), Native Advertising, Remarketing / Retargeting, Video Ads, Email Marketing. We know, very well, how to use this Internet Advertising tools because those are part of the Digital Marketing and should be considered in Web Development.

Nowadays, Search Engine Marketing (SEM) only used Pay Per Click Advertising in its strategies.

There are several Internet advertising platforms, such as: Google Ad Words, Yahoo Gemini, Bing Ads, Facebook Ads, LinkedIn Ads, Pinterest Ads, Amazon Advertising and so on. We only mentioned the most known, but there are more players in this field.

Without doubt, the principal and most significant provider of PCC is Google with its advertising platforms Google AdWords and Google AdSense.

PCC it’s a tool that should be used, generally, early in the marketing process to help drive visitors to a website before the organic traffic thru SEO (cost free), can do it.