Search Engine Optimization – SEO
Strategies and techniques to increase traffic to your website and obtain higher ranking placement in a search engine results page or SERP is what Search Engine Optimization or SEO is for.
The main SERP’s element is the listing of results showed by the search engine in response to a keyword query.
But a Keyword is not the only element used by SEO, Search Engine Optimization has other components and the most important and effective of them is Content
Why Content is the most important component in web marketing?
Because a good content makes your website more credible, reliable and ranking fast to the first organic results on Google, Yahoo, Bing and other search engines.
Other elements, no less important en SEO, are:
Meta title and Meta description.
Content, Keywords, Meta Title and Meta Description are inside a segment of Search Engine Optimization called “On-page SEO”.
We are sure: Now you are asking yourself if there is something called “Off-page SEO”? Of course, yes!
Off-Page SEO is all about Backlinks.
Backlinks can be considered the trickiest part of SEO as it requires outside sources to publish content about your business. The easiest way to increase backlinks for your website is by creating a reliable and right content about your business or whatever you want to promote.
On Page SEO – Off Page SEO
On page SEO relates to all aspects on a website that can be optimized for search engines.
Off page SEO involves other websites on the internet. In other words, are strategies and actions taken outside of your own website that will increase a webpage ranking within search engine results pages (SERPs).